MICHAEL KORS is pleased to announce the release of the latest MICHAEL Michael Kors and MICHAEL KORS men's 2019 Fall Series commercials, which are presented by supermodel Bella Hadid and model Austin Augie. The legendary photographer David Sims captures the dynamic and optimistic moments of the two people, perfectly showing the brand's new JET SET concept.
The large-scale pictures and videos of this advertisement give people the joy of excitement and perfection to fit the rhythm of the current life. The whole filming originated from the beginning of the brand, closely surrounding the JET SET life philosophy of the designer Mr. Michael Kors. Designer Michael Kors said: “The JET SET concept that emerged in the 1960s and 1970s conveyed to the world an extremely bright and fast-paced lifestyle.” “In the Internet and globalization era, people travel frequently, I hope this The second commercial film shows such a world trend." MK popular light luxury tide bags, cute style mature fashion.
Capri, the US luxury goods group with Michael Kors, Jimmy Choo and Versace, announced its first-quarter earnings report. Capri's revenue rose 11.9% year-on-year to $1.35 billion in the three months ended June 29, lower than analysts' expectations. . The group's net income fell to $45 million from $186 million in the same period last year.
Michael Kors currently accounts for approximately 73% of the Capri Group's sales and has been the group's most profitable brand, and its decline directly dragged the Capri Group's performance. According to the earnings report, Michael Kors' revenue fell 4.8% year-on-year to $981 million. Michael Kors is highly dependent on department store channels, but as more and more consumers choose to shop online, Michael Kors has been hit hard.
With different props and different movements, Bella shows a different passion and shows the new JET SET travel life concept. Professional BMX rider Austin pedal bicycle, dynamic and positive, positive and optimistic. Designer Michael Kors said: "The autumn commercials of this film perfectly show the JET SET mode of modern life from the aspects of style, mood and action.
Michael Kors's 2019 Fall collection of ready-to-wear and accessories will keep every other consumer's dynamic and lively rhythm. Zebra prints, rock rivets, and the brand's signature logo print create a variety of autumn styles, and the leopard prints light up every day. Enjoy a stylish trip with the Bedford suitcase with the brand's signature logo print and red stripes.
Michael Kors' revenue decline has a lot to do with its recent high-end transformation, and brands are cutting inventories, reducing discounts and stimulating sales of regular-priced goods. Although the regular-priced goods made Michael Kors's profit in the first quarter more than expected, the higher prices caused the store's traffic to decrease, which was lower than the store sales.
