MICHAEL KORS Releases Latest MICHAEL Michael Kors and MICHAEL KORS Men's 2019 Fall Collection

MICHAEL KORS is pleased to announce the release of the latest MICHAEL Michael Kors and MICHAEL KORS men's 2019 Fall Series commercials, which are presented by supermodel Bella Hadid and model Austin Augie. The legendary photographer David Sims captures the dynamic and optimistic moments of the two people, perfectly showing the brand's new JET SET concept.

The large-scale pictures and videos of this advertisement give people the joy of excitement and perfection to fit the rhythm of the current life. The whole filming originated from the beginning of the brand, closely surrounding the JET SET life philosophy of the designer Mr. Michael Kors. Designer Michael Kors said: “The JET SET concept that emerged in the 1960s and 1970s conveyed to the world an extremely bright and fast-paced lifestyle.” “In the Internet and globalization era, people travel frequently, I hope this The second commercial film shows such a world trend." MK popular light luxury tide bags, cute style mature fashion.

Capri, the US luxury goods group with Michael Kors, Jimmy Choo and Versace, announced its first-quarter earnings report. Capri's revenue rose 11.9% year-on-year to $1.35 billion in the three months ended June 29, lower than analysts' expectations. . The group's net income fell to $45 million from $186 million in the same period last year.

Michael Kors currently accounts for approximately 73% of the Capri Group's sales and has been the group's most profitable brand, and its decline directly dragged the Capri Group's performance. According to the earnings report, Michael Kors' revenue fell 4.8% year-on-year to $981 million. Michael Kors is highly dependent on department store channels, but as more and more consumers choose to shop online, Michael Kors has been hit hard.

With different props and different movements, Bella shows a different passion and shows the new JET SET travel life concept. Professional BMX rider Austin pedal bicycle, dynamic and positive, positive and optimistic. Designer Michael Kors said: "The autumn commercials of this film perfectly show the JET SET mode of modern life from the aspects of style, mood and action.

Michael Kors's 2019 Fall collection of ready-to-wear and accessories will keep every other consumer's dynamic and lively rhythm. Zebra prints, rock rivets, and the brand's signature logo print create a variety of autumn styles, and the leopard prints light up every day. Enjoy a stylish trip with the Bedford suitcase with the brand's signature logo print and red stripes.

Michael Kors' revenue decline has a lot to do with its recent high-end transformation, and brands are cutting inventories, reducing discounts and stimulating sales of regular-priced goods. Although the regular-priced goods made Michael Kors's profit in the first quarter more than expected, the higher prices caused the store's traffic to decrease, which was lower than the store sales.

MK popular light luxury tide bags, cute style mature fashion

MK new women's backpack

MK's bag is generally more mature, but this new lady's shoulder bag looks a bit mature on the material, using the texture of the leather, but it is better than the delicate design, this style of red and Rose pink is a very cute girlish feeling, like this style of sister can refer to it!

MK classic shoulder lock bag

This style is MK's newer bag, but the style of the lock bag is quite classic in this brand. This bag is made of embossed material. It feels that the whole bag is more textured, lychee leather, feels good. The black looks mature and has a fan, orange or light color and playful age.

MK lady Portable Killer Bag

The classic MK big LOGO, the recognition is very high, the bag is very large, can accommodate a lot of things, the simple shape can be arbitrarily matched with clothes and colors, people who like casual style can consider starting one!

MK three-dimensional printing crossbody bag

In addition to the classic styles that are often seen, MK still has a lot of fashionable styles. For example, this three-dimensional printed shoulder bag uses only black and white colors to create a dazzling view of the situation. Feeling, if you match your clothes, it’s really a big name!

MK black and white plaid shoulder bag

This style of MK bag is not too much seen in the market, personally feels very good-looking, generous and elegant feeling, but it feels a little more picky, the temperament of the sister on the back can highlight the elegant fashion, can be icing on the cake effect.

About 66% of Michael Kors employees in France will be cut

In order to justify the layoff plan, Michael Kors highlighted the decline in the performance of the brand in France. According to other sources, Michael Kors' staff in the Munich office in Germany also cut 5 to 10 employees. As of now, Michael Kors has not responded to the layoffs. In the past two years, from the acquisition road, the group changed its name, the brand action has been continuous.

Just after the end of Milan Fashion Week last year, luxury goods group Michael Kors Holdings Ltd. announced that the group has acquired Italian luxury brand Gianni Versace SpA for the final price of 2.12 billion US dollars (about 14.57 billion yuan) and provided it to Versace. The family purchase price of 150 million euros. Then, Michael Kors announced that the group name will be changed from Michael Kors Holdings to Capri Holdings. Michael Kors Collection 2019 spring series advertising blockbuster, interpretation of the designer Jet Set life concept.

In addition, according to reports, one of the starting points for Capri's acquisition of Versace is to get rid of its original model of relying on the development of a single brand Michael Kors, and to increase the product portfolio to make the group more diversified. And Versace is not the first brand acquired by the group that is higher than its own positioning. As early as 2017, Capri defeated competitors to acquire British footwear brand Jimmy Choo for $1.2 billion.

However, after Michael Kors frequently moved in the past two years, the stock price of the group has not risen sharply, but fell by 8.2% to 66.7 US dollars. This phenomenon undoubtedly expresses that the market is not optimistic about this acquisition. On the other hand, it believes that the transaction amount is too Too high, and on the other hand, concerns about the current operating model of the group. To date, a spokesperson for Michael Kors declined to comment on the incident.

In addition, on March 29 this year, according to Women's Daily, American designer Michael Kors has withdrawn from the board of Capri Group on March 29, in this multi-brand fashion luxury group developed by his eponymous brand, he The label is being gradually weakened.

The Capri Group filed a filing with the US Securities and Exchange Commission that Kors’ departure is in line with the group’s current position, a fashion luxury group led by three iconic founders, “having world-class reputation for design and innovation” .

For the Capri Group, Kors' departure from the board may allow the group to continue to be Americanized and become more international.

Michael Kors Collection 2019 spring series advertising blockbuster, interpretation of the designer Jet Set life concept

Michael Kors is pleased to announce the official release of the Michael Kors Collection 2019 Spring Collection. Designer Michael Kors said in this season's advertising blockbuster, "I hope to convey the relaxed, confident and unscrupulous attitude of the current luxury traveller. In the fashion circle, everyone is struggling to move forward, wearing the Michael Kors Collection. Women are already ahead of fashion and trends."

The Michael Kors Collection 2019 Spring Collection is a modern perspective that perfectly illustrates the designer's iconic Jet Set lifestyle. The ad blockbuster was shot by the famous Dutch photographer Inez van Lamsweerde and Vinoodh Matadin, and was chosen for a long time in Nice, France. Two suites in the hotel of Le Negresco are filmed.

Founded in 1912, Le Negresco is located on the coast of Nice in the southern French city and is known for its classic and luxurious design. The two suites that shoot large commercials are Suite Pompadour and Montserrat Caballé Suite. Among them, Suite Pompadour features the style of the King Louis XV period, with a gorgeous wooden counter and a gold leaf carved bed, which perfectly highlights the luxurious metal texture of the MICHAEL KORS COLLECTION 2019 spring collection; the other Montserrat Caballé Suite, There are two Sèvres porcelain lamps and a king Louis XVI style bed, as well as a private balcony that offers unobstructed views of the Mediterranean. The two famous photographers used the lens to capture the supermodel Binx Walton in the two suites.

Designer Michael Kors said: “Le Negresco's interior design is luxurious and playful, showing the bright spring day, and it is the iconic charm and relaxation of the MICHAEL KORS brand. It is the concept of today's Jet Set. I always believe that Fashion has an indispensable power for a person's temperament. The theme of this season revolves around optimism, romance and joy."

The Michael Kors Collection 2019 Spring Collection is like a round-the-world trip that combines leisure and glamour with bright colors and bold patterns, lively flowers and animal prints, surf-inspired silhouettes, metallic brocade, and romance. Accented English embroidery, etc., to create a stylish cloakroom for you. In terms of accessories, Michael Kors Collection first introduced beach club handbags and hand-painted destination handbags, and looked forward to “making the whole city full of holidays.”